Primitive Glamour Launch Featuring Willie T at The Seventh Letter

In 2014, renowned Los Angeles Photographer Willie T traveled to London with Primitive Apparel to document the demise of British glamour modeling and its fleeting presence in mainstream British media. Much like we've seen with the recent loss of nudity in U.S.-based Playboy, British tabloids have ceased to allow topless photography in their pages. Primitive Apparel and Willie T hoped to capture one final glamour shoot before new laws prohibiting topless advertising went into effect.



With the photos captured from the trip, Primitive launched their Primitive Glamour collection of tees, hats, hoodies, skate decks, and playing cards on Saturday at a pop-up event at The Seventh Letter on Fairfax Avenue in Los Angeles, California.


In addition to the apparel line, the photos were displayed in an exquisitely arranged gallery, and were available as individual prints or inside a collaborative issue of Frank 151 magazine.

The prints and apparel line are available for purchase now through December 5th at The Seventh Letter at 346 N Fairfax Ave, Los Angeles, CA 90036


Willie T.

(Biography from Hypebeast)


Willie Toledo, or more commonly known as Willie T, is a Los Angeles-bred photographer/filmmaker known for his ability to capture and document notable artists, revealing cover girls and creative environments from his hometown to Japan. Having first started filming in 1997 shooting his first passion, skateboarding, the Guatemalan-American later opened the viral doors to one of the first ever social networking sites with in 1999. Today, the visionary has worked with everyone from T.I.T.S. and DC Shoes to Estevan Oriol and Snoop Dogg.

Check out the full gallery below for more photos from the event:



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